Question 45
Imagine that a famous chain of coffee shops decides to use bioplastic for their takeaway coffee cups. They advertise this change as ‘environmentally friendly’ and claim to be contributing to a more sustainable world. An environmental group plans to protest outside the chain’s coffee shops. They say that the chain is ‘greenwashing’: pretending to do more things for the environment than they actually are, simply to have a better public image. Discuss what measures the company can take to address this situation to reduce their impact and become more sustainable.
